Well i have my ideas for my two responses for my brief, but i am always talking about colours and complimetary colours and wanting to add warmth and texture and a comforting atmosphere. But how do i portray this feeling through colour???
   Colour theory works by using colours that compliment other to prooke feeling and emotion. Different colours portray different emotions and feelings, such as Orange which can portray warmth or Enthisiasm, or green which portrays Freshness and peace. So working what your idea is and what you want the viewer to understand will dertermine what colours will be used in your images. As the colour examples state each colour also represent different meanings, so if you want to portray a particular idea you have to work out what colours produce the meaning you want alongside what emotions you want viewer to feel. Getting the balance right in your final image is imperitive to create the right meaning and feeling.

Example Whisky advertisements:

So i have been set an Advertisement brief as on of my semester modules. We have been given 5 catergories To choose and create a new advert for a hypothetical brand, which we will create, shoot, market and produce for the end of term. The 5 catergories are: 1. Alcohol, 2. Fast Food, 3.High Street Fashion, 4. Confectionary, 5. Coffee.

   I have chosen to focus my advert on advertising a brand of whisky aimed at the people 30 years plus of age. This age group tend to appreciate flavour, smell, brand, and rather than consuming large quantities of the liquer, they indulge for pleasure and relaxation. I want to show the high standard of the whisky as well as the quality. In the advert i want to emphasise the flavour and aromas of the spirit within a warm relaxing atmosphere. I want the viewer to imagine themselves in the situation with a glass of the whisky.

   As well as this, we have been asked to promote a negative side to the industry we choose and the advertisements within the sector. As mine is producing this wonderful whisky with which you can relax and unwind, I have decided to show a side of the industry in which people rely to heavily on the warm relaxing feeling and atmosphere that a product like this creates. The idea is that people take drinking to relax to far and become dependant, I will show in my images the effects that drinking to much has on the individual.